Kate is a world-reknown CranioSacral Therapist whose online platform was growing at a solid clip. She was expanding her expertise to include Compassionate Touch and a national-level school program with Scarlett Lewis of the Choose Love Foundation. It was time for a brand upgrade.
Kate wanted an updated, modern feel to her site but had very solid parameters around her design ("no white!") and color choices (rose, brown tones), which conflicted with modern trends.
I did have to push Kate to the limit on the color choices, and sneak some white in for the eye to rest! The result was a modern take on romantic tones that replicated well into her email newsletters, handouts and business cards.