Kate is a world-reknown CranioSacral Therapist whose online platform was growing at a solid clip. She was expanding her expertise to include Compassionate Touch and a national-level school program with Scarlett Lewis of the Choose Love Foundation. It was time for a brand upgrade.
Her intended audience changed from local services to having a worldwide platform, book readers to hospitals and professionals. This required a whole new look and feel.
Luckily, Kate gave me a free pass on this one to do whatever I wanted. How exciting!! I took inspiration from a family photo Kate had hanging in her house. The rest all just fell into place.
I especially wanted to re-organize her information so that it was easier for a lay person to navigate and create a better platform for her flourishing compassionate touch endeavors. What resulted was a clean, professional, simplified look that was not without some personality and warmth, and perfect for what Kate envisions in her near future.
PT | CST-D