I was once a business owner too (twice, actually). It was during those times I learned most about what made effective marketing campaigns, and the constraints and frustrations a business owner can have. I have a deep affection for small business owners and strive to do what I can to help.
My enjoyment comes from taking a business or professional, and finding their inner beauty, coolness, professionalism or creativity, and letting that shine through their brand through their logos, websites, and online communication.
I look for projects where I feel like I can make a large impact for my client. I like to work within my client's budget, and guide them on what types of marketing will be effective for them--and what's not.
Mostly, I try to make the marketing process as easy as possible, and love to create projects that will thrill my clients.